ParishMart — Shop with Purpose. Give with Love. + Ministry Brands® ParishSOFT
Pilot Proposal · 90-Day Market Activation

Let's run a 90-day pilot — and prove the model with real churches.

ParishMart turns Ministry Brands' existing church relationships into a new stream of recurring commerce revenue — no inventory, no new technology, no extra staff. We're asking Ministry Brands to put skin in the game: a $50,000 pilot commitment, applied toward future expansion and revenue sharing.

$50K pilot commitment — not a fee 90 days to validate adoption & revenue Launch a parish store in under 5 minutes ~12,000 ParishSOFT parishes ready
$50K
Pilot commitment — recoverable against expansion & rev-share
90 days
To validate activation, adoption & revenue generation
<5 min
To launch a parish store — no setup, no integration
~12,000
ParishSOFT parishes already in the channel
The Problem

Parishes have no scalable, recurring revenue.

Today, a parish's income depends almost entirely on three sources — all of them manual, episodic, and hard to grow.

Donations

One collection a week. Flat, seasonal, and tied to who shows up on Sunday.

Events

Labor-intensive and one-off. Every dollar costs volunteer hours to raise.

Special campaigns

Capital appeals and drives — exhausting to run and impossible to repeat at scale.

What if the everyday transactions of parishioners — and the local businesses around them — could fund the parish and the causes it serves?

Why Ministry Brands

The only player already inside the church.

Ministry Brands already owns everything needed to deliver this — except the product itself.

What they already have
  • Thousands of parishes on ParishSOFT
  • Established, trusted relationships
  • Commercial & sales teams
  • Billing & payments infrastructure
What's missing
  • A new category of recurring revenue for their clients
  • A commerce layer the parish can run on day one
  • A reason to deepen — not just renew — each relationship

ParishMart transforms existing church relationships into recurring commerce revenue.

The New Model

We learned the hard way — so we redesigned ParishMart.

Over the last six months we ran referral partnerships. They taught us exactly what to fix.

What we learned

Referral partnerships generated awareness — but they did not generate adoption.

The reason was structural: in a referral model, nobody owns the sale.

So we redesigned ParishMart around ownership of the sale.

What didn't work
Referral Program

Awareness without accountability. No one is responsible for activation, so adoption stalls.

The new model
Wholesale Membership Program

Ministry Brands wholesales ParishMart as a membership it owns and bills — so someone owns the sale, and adoption follows.

This is a Wholesale Membership Program — not a referral program.

Watch — overview

See ParishMart in action

A quick look at the parish storefront — giving, events, and the local-business marketplace that powers the whole model.

The Activation

Launch a parish store in under 5 minutes.

This is the heart of the model. No inventory, no integration, no IT project — a parish goes from signup to earning in one short sitting.

1
Parish signs up

Activated straight from the relationship Ministry Brands already owns.

2
Selects a membership

Picks a tier on the ladder — the membership scales as the parish grows.

3
Launches the store

A branded storefront goes live instantly — pre-loaded, nothing to build.

4
Starts earning

Giving, events, and local-business income begin flowing from day one.

The Membership Ladder

A crawl → walk → run → fly growth ladder

Pricing shown per parish. A parish starts on the rung that fits and climbs as it grows — each tier earns more, and is never started until the one below it is live and billing. Full tier-by-tier detail lives in the appendix.

3
Sell now · build later

Parish + Commerce Network

Community commerce, deferred
+$129.99/parish/mo
Annualized $1,559.88 / parish / yr
Curated community commerce within the parish.
  • Everything in Local Businesses
  • Curated community commerce per parish
  • Faith-aligned catalog
  • Parish commission on every sale
  • Intentionally after Tiers 1–2 — for traction & cash first
Dev effortMed–High

Why deferred: this is where supplier + commerce integration begins. Tiers 1–2 buy the time and cash to do it right.

4
Sell now · build later

Complete

Everything — fully integrated
+$199.99/parish/mo
Annualized $2,399.88 / parish / yr
+ transaction rev-share
Model shifts from flat fee to fee + commission.
  • Everything above
  • Donation-as-product + cross-selling
  • Diocese-wide co-branded rollout
  • Full parish commerce network
  • Highest revenue per parish
Dev effortHigh

Don't touch it until the first three are live. The cash from below funds the hard part above.

For the Sales Team

Why sales teams will actually sell it.

A product only scales if the people in front of the customer want to pitch it. ParishMart is built to be the easiest "yes" in the bag.

Recurring revenue

A monthly membership, not a one-time sale.

Easy to explain

"A storefront for your parish, live in 5 minutes."

No inventory

Nothing to stock, ship, or operate.

No technical setup

No integration, no IT project, no PCI on Tier 1.

Commissionable

A real, repeating commission line for every rep.

Activation in minutes

Close and go live in the same conversation.

An add-on on relationships they already own — recurring, commissionable, and live in minutes.

The Fit

Why Ministry Brands wins.

Every asset Ministry Brands already owns gets a new revenue layer on top — ParishMart supplies exactly the piece that's missing.

Ministry Brands has
ParishMart adds
Church relationships
Commerce layer
Giving
New revenue streams
Websites
Storefronts
Engagement
Local businesses
Payments
Transactions
The Ask

A 90-Day Market Activation Pilot

One focused pilot to validate the model in market — together. Objective: validate activation, adoption, and revenue generation before scaling across the base.

Pilot Commitment
$50,000

A Ministry Brands commitment that puts skin in the game — applied toward future expansion and revenue sharing, not a fee. It funds the co-branded launch and helps both teams move now.

ParishMart provides
  • Platform
  • Onboarding
  • Training
  • Support
  • Reporting
Ministry Brands provides
  • Church access
  • A sales champion
  • Launch support
  • Market activation
  • The $50K pilot commitment
Success metrics
Activated churches

How many go live

Paying memberships

Conversion to billing

Revenue generated

Subscription + transactions

Expansion readiness

Signal to scale the base

Let's run the pilot.

A 90-day Market Activation Pilot, a $50K commitment to validate it together, and a clear path to scale across ~12,000 parishes. Skin in the game on both sides — starting now.

Appendix · Supporting detail

The full model behind the pilot

Everything below supports the pilot ask but isn't needed to decide on it: the wholesale-to-retail channel, the interactive economics, the build sequence, and the full activation plan with revenue projections. Reference material — not the headline.

The Channel

Who is who — wholesale to retail

This structure is what lets the model scale without selling parish by parish. Ministry Brands doesn't "sell" — it adds a line to an invoice it already issues. The diocese activates in bulk so nobody has to touch 12,000 relationships one at a time.

Wholesaler

Ministry Brands

via ParishSOFT

Resells ParishMart as an add-on membership inside the ParishSOFT invoice to its ~12K parishes.

New recurring revenue + deeper touchpoint with its installed base.
Regional accelerator

Diocese / Archdiocese

USA + LATAM

Activates or sponsors parishes in bulk and co-brands the rollout — no one-by-one onboarding.

Pastoral visibility, data, and optional sponsorship.
Retailer / operator

Parish

The storefront owner

Runs its storefront, lists local businesses, and earns a 50% rev-share — at near-zero friction.

Raises more, keeps half of every supporter fee.
Demand side

Businesses + Sponsors

Local + national

Pay for visibility in front of a trusted parish community — and fund the parish's membership.

Access to a high-trust, faith-aligned audience.
Ministry Brands Diocese activates in bulk Parish operates Businesses & sponsors fund it
The Economics

One model — income vs cost, by tier

Pick a membership tier, set the variables for each player, and watch both sides move at once: what the parish nets and what Ministry Brands earns. Everything recalculates against the tier you choose.

Membership tier — drives every number below
Ministry Brands variables
Parish variables
Local business supporters — Tier 2+
Church impact per parish
$13,125/mo raised
Giving raised through the storefront — $157,500/yr
MonthlyYearly
Donations via 8 cards + events+$13,125+$157,500
Local-business income (your 50%)+$500+$6,000
Membership cost (tier + markup)−$51.99−$623.88
Net benefit to parish+$13,573+$162,876
Always-on giving vs one collection a week.
Ministry Brands income across 2,400 parishes
$10.95M
New recurring revenue / year — subscription + transactions
MonthlyYearly
Subscription (add-on)$124,776$1.50M
Transaction fee on giving$787,500$9.45M
Total MB income$912,276$10.95M
Attach rate of 12K base20%
+ Sellable sponsorship on reachupside
More giving & recurrence → more transaction revenue.
Assumptions & how it's calculated
What the variables mean
  • Parishes activated — how many of the ~12K ParishSOFT parishes switch the add-on on.
  • Subscription markup — the % Ministry Brands adds over ParishMart's base price; it sets what the parish pays for the membership.
  • Transaction fee on giving — the % MB earns on donations processed through ParishSOFT Giving.
  • Active parishioners (est.) — estimated givers per parish who actually use the storefront.
  • Avg donation ticket — the average size of a single gift.
  • Gifts / giver / month — how often each active giver donates per month. 2 means twice a month. With 8 always-on cards + events, giving is no longer a once-a-week collection.
  • Local businesses / supporter fee — paid directory listings (Tier 2+), revenue split 50/50 with the parish.
The formulas (per month)
  • Giving raised = parishioners × ticket × gifts/mo
  • Membership cost = tier base × (1 + markup)
  • Local-business income = businesses × fee × 50% (Tier 2+)
  • Net benefit to parish = giving + local-biz income − membership cost
  • MB subscription = membership cost × parishes
  • MB transaction = giving × transaction fee × parishes
  • MB total income = subscription + transaction

Illustrative model for discussion — every rate and volume is adjustable and subject to final agreement. Transaction revenue assumes giving runs through ParishSOFT Giving (Ministry Brands' rail). Yearly figures = monthly × 12.

Build Sequence

Sell the ladder. Build one rung.

The ladder is the roadmap — there is nothing left to re-decide. This section exists to protect the team from re-scoping: what's frozen, what's parked, and the three rules that keep it that way.

Phase 1 · Next 60–90 days · FROZEN

Tier 1 + Tier 2

Ship the storefront and business supporters. This is the only scope. It generates the cash and reach that fund everything above.

  • Templated parish storefront (you already have the pattern)
  • 8-card Give + Events, CTAs to their merchant
  • Local business directory + 50/50 rev-share billing
  • Mass-activation flow for Ministry Brands & dioceses
Phase 2 · Parked · DO NOT START

Tier 3 + Tier 4

Painted in the roadmap and sold in the pitch — but off-limits in production until Phase 1 is live and billing.

  • Religious gift store (supplier + Shopify/Laravel integration)
  • Donation-as-product + cross-sell
  • 1P & 3P marketplace + transaction rev-share
  • Unlocks only when Phase 1 cash flow exists
Freeze Tier 1 & 2

They are the only scope for 60–90 days. Tier 3 & 4 stay painted but untouched. The cash from below funds the pain above — this isn't procrastination, it's sequencing.

Tier 1 never processes payments

Every "while we're at it, let's integrate payments" is exactly the decision that burned out the team. Redirecting to their merchant is the feature that makes 12K activations possible.

Sell the whole, build the first

Show all four tiers to Ministry Brands — that's the vision. In production only Tier 1 & 2 exist. The client buys the future; you ship the present.

Appendix · Activation plan & projections

From a pilot to 1,200 churches in the first year

A realistic ramp — not a flat line. A small paid pilot to validate, a steady build through the rest of 2026, then a consistent cadence in 2027 — reaching 1,200 within twelve months of launch. The church count here matches the Economics model above, so both calculators reconcile.

Monthly activation goals — step up, then hold a scalable 120/mo
Pilot · 2026 · months 1–2
25 → 50 churches

The paid pilot — 25 the first month, 50 the second. Validate activation, adoption & revenue, funded by the $50K commitment.

Build · rest of 2026
100 / month → ~450

Step up to 100 a month and hold it — closing 2026 with around 450 churches live, sourced by diocese in bulk.

Scale · 2027
120 / month → 1,200+

A steady 120 a month — a repeatable cadence that carries the total past 1,200 within the first year.

1,200+ churches in the first year
Pilot 25 → 50 · then 100/mo (~450 in 2026) · 120/mo in 2027
Monthly goals — targets, not forecasts
Ministry Brands run-rate at 1,200 churches live
$6.22M
The exact figure from the Economics model above at 1,200 churches — same tier, count, and rates
Subscription (1,200 × $103.99)$124,788
Transaction fee on giving$393,750
Total MB income / mo$518,538
Churches live1,200
Identical to the Economics model at 1,200 churches — one number, nothing to reconcile.
How we hit the ramp
$50K pilot commitment

Ministry Brands' recoverable commitment funds the co-branded pilot launch in July — skin in the game, credited against expansion.

Source by diocese

Each cohort comes from activating dioceses in bulk — one signature each, not hundreds of cold calls.

Prove, then repeat

Validate in the pilot, build through late 2026, then hold a steady ≥120/month cadence in 2027.